What you’ll learn when
you join the coaching program now
Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
WHAT’S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
The Goal of PPC – 7 Mins
PPC Overview – 6 Mins
0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
1 – General Strategy.flv – 9 Mins
CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.
General Strategy – 7 Mins
How Buyer Psychology affects PPC – 12 Mins
The Different Types of Ads on Amazon – 4 Mins
Campaign Manager Overview – 15 Mins
Creating a Campaign – 7 Mins
Campaign Naming Convention – 5 Mins
Campaign Bidding Strategies – 4 Mins
Auto Campaigs – 6 Mins
Manual Keyword Campaigns – 8 Mins
Exact Campaigns – 7 Mins
Broad Campaign – 7 Mins
Phrase Campaigns- 5 Mins
Product Targeting Campaign – 6 Mins
Category Targeting Campaign – 6 Mins
CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
Product Targeting Based on Auto – 11 Mins
Product Targeting Based on Amazon Suggestions – 6 Mins
Product Targeting Based on Who is Targeting Us – 4 Mins
Product Targeting based on Adjacent Categories – 10 Mins
Product Targeting Based on Competitors – 14 Mins
Brand Campaigns – 5 Mins
Brand Protection Campaigns – 13 Mins
CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.
Helium 10 Keyword Research – 10 Mins
Why You Should Continuously Launch New Campaigns – 6 Mins
PPC Launch Strategy – 8 Mins
Using PPC to Upsell – 4 Mins
Using PPC to Rank – 5 Mins
Tracking Organic Ranking – 4 Mins
Using PPC to Influence Organic Rank – 15 Mins
CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
Search Term Report Explained – 8 Mins
Adding Negatives from STR – 7 Mins
Launching Profitable Search Terms from STR – 5 Mins
Negative Keywords – 9 Mins
How to Handle Bleeders – 6 Mins
Optimizing Bids in Campaign Manager – 9 Mins
Bulk Sheets Explained – 17 Mins
Bulk Sheet Optimization Parameters – 7 Mins
Bulk Sheets Optimization – 20 Mins
Main Sales Drivers – 13 Mins
Advertised Product Report – 17 Mins
Placement Reports – 14 Mins
Placement Optimization – 4 Mins
Continuous Improvement – 6 Mins
Refreshing Bids Everytime Listing is Optimized – 6 Mins
Weekly Optimization Process – 8 Mins
CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.
Calculating Cost Per Conversion – 10 Mins
Calculating ACOS and TACOS – 8 Mins
Sessions and Unit Session Percent – 6 Mins
Tracking Sessions and Unit Session Percentage – 6 Mins
Building an Analytics Tracker – 20 Mins
Different Scenarios in Analytics – 20 Mins
CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
What is Amazon DSP – 1 Min
DSP Creatives – 2 Mins
Creatives – La Pura – 14 Mins
LaPura Attaching Creatives – 5 Mins
Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
DSP Line items – 2 Mins
Lapura – Line Item Creation – 15 Mins
DSP Orders – 3 Mins
LaPura Creating an Order – 6 Mins
DSP Audiences – 3 Mins
Audiences La Pura – 3 Mins
Audience Creation – 6 Mins
DSP Supply Sources – 2 Mins
LaPura Create Advertiser – 4 Mins
