Learn how to adopt a strategic approach in improving your Brand’s overall digital presence and visibility on Google SERPs.
What you’ll learn in the Brand SERPs Foundation
Optimising Your Homepage
Triggering and Optimising Rich Sitelinks
Improving the Results You Control
Improving Your Social Accounts
Improving Other Results You Partially Control
Improving the Results You Do Not Control
SEO Tactics You’ll Need
Optimizing Google Ads
What you’ll learn in the Dealing with Negative and Sub-Optimal Results
Dealing with Review Platforms
Dealing with Forums
Third Party Articles and Blogs
Leapfrogging – Finding Opportunities
Leapfrogging With Content You Control
Leapfrogging With Results You Partially Control
Leapfrogging With Content You Don’t Control
Tactics to Avoid and Mistakes Not To Make
What you’ll learn in the Triggering and Optimising Rich Elements (SERP Features)
How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
Triggering and Optimising Image Boxes
Triggering and Optimising Video Boxes
Triggering and Maintaining Twitter Boxes
Optimizing for People Also Ask
